Back in October of 2015 Playboy shocked the world, a first for the company since the advent of Hustler and Penthouse.
Unlike their no-holds-barred competition, Playboy announced that they would be doing away with their trademark nude bunnies, which is kind of like a steak restaurant that only serves tofu.
Attempting to rebrand themselves to match publications like Maxim, Playboy tried the “no nudity” experiment. This March they’re going back to basics with their first nude model in nearly a year and a half. 25-year-old Connor Hefner, Hugh Hefner’s son and the Chief Creative Officer who came up with the “no nudity” policy, discussed the company’s decision to back-track. “I’ll be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake,” he told the mirror.
The March issue’s cover story titled “Naked Is Normal” suggest that Playboy will be back to normal for good. “Nudity was never the problem because nudity isn’t a problem,” said Connor. “Today, we’re taking our identity back and reclaiming who we are.”
Elizabet Elam, Playboy’s first nude model since 2015, graces the March cover in a simple classic style that dates back to the publication’s first issues. The 25-year-old model and outdoor adventurer has been on the move since the age of 18. Take a sneak peak at her body of work with the gallery below.
@PLAYBOY MARCH/APRIL ISSUE! Not only am I excited and honored to be on the cover of an iconic magazine that has historically encouraged the dialogue of important social issues while standing on the right side of history; I'm so excited to be on the cover of this specific issue! If you know me you know I have always been team #freethenipple. Women's bodies have always been a topic of conversation. We can be over sexualized and we can be made to feel ashamed of our bodies. I've never subscribed to those narratives and this issue of Playboy celebrates that. Naked really is normal. On top of that Playboy has always put a person behind the face. I was so excited to talk about things that are important to me, and read them echoed through out the issue. Me and Van Jones in the same magazine?! Come on!! All of this while being some of the nicest/coolest people I've gotten a chance to work with. Thank you @gavinbondphotography for capturing these pictures, thank you @thisannaisbananas for capturing me in words and thank you to @deacsy and everyone at playboy who had a hand in this issue! ???????? #nakedisnormal