Can you still call it beer when it’s stronger than most bourbons? The 55% alcohol “End of History” beer by Brewdog may be the rarest craft brew in the world and the brewmasters have gone well out of their way to make it unique as possible. Wrapped in the body of a dead squirrel, “End of History” isn’t just strong and weird, it’s also incredibly expensive. One bottle of this weird brew will set you back $20,000.
Buyers aren’t just investing in the world’s weirdest piece of taxidermy, that high cost also buys you a stake in the BrewDog company. The “End of History” beer is part of a massive promotional campaign coupled with -crowdfunding hoping to raise the $50 million needed to build a new brewery in Columbus, Ohio as well as a few brew-pubs in select cities.
While it may seem strange, the squirrel bottle has been doing its job. BrewDog co-founder James Watt told Time Money “We’ve definitely seen a boost in the number of Equity Punk shareholders coming on board since we announced that the first beer we will be brewing in our US brewery will be The End of History. Craft beer lovers in America have shown that they want to join us on the crazy ride that lies ahead. We wouldn’t have a US brewery without our investors, and we want to celebrate by giving them access to something extra exclusive that you just can’t get your hands on any other way.”
In 2010 only 12 bottles were produced. To help them stand out, BrewDog partnered with a taxidermist known as ‘Simon the Stuffer.’ His unique creations are disturbingly beautiful, particularly when they’re wearing formal wear.
“Everything about this beer is different to anything you’re used to,” says Watt. “It’s convention-disrupting and limitless. It’s designed to make you think differently about what’s in your glass. … I mean, it’s packaged in a squirrel!”